What Is Your Mission?
January 5th, 2009I have seen many organizations whose leadership team feels like they are merely floundering around instead of providing effective leadership. Those who realize this are in a good position because they have identified that they have an issue that they need to fix, and they are willing to fix. (Kudos to them!)
What I have noticed is that many times they flounder because they have lost sight of their mission. The organization’s mission is the foundation of its vision and operations. Although “mission statements” became trendy several years ago, as a concept they were severely overused, and the process of forming a lofty “mission statement” became an end unto itself — to hell with whether the mission statement actually reflected what the company did.
Your company’s mission should be simple and well-defined. I once heard the head of a state department of transportation interviewed on a radio program. The host asked him what was the department’s mission. Instead of simply stating “we fix the roads and make them better,” the head of the department bloviated for 3 or 4 minutes about all the things they did, and never once did he utter anything that could be called a “mission.”
Here’s a simple exercise any leader can perform at the start of the new year to see how well your team understands your mission: Ask each team member to write down the following:
1. What is our company’s mission?
2. What is the mission of the department/division our team belongs to?
3. What is our team’s mission?
.
Then analyze each response to see (a) whether it is correct and (b) whether everyone has the same or similar response. This will give you a tremendous insight into the clarity your team has regarding your mission, your next higher level’s mission, and your organization’s mission.
